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Table of Contents

  • It’s an eBay World
  • Knowledge is Power
  • Do Your Homework
  • Use Seller’s Central 
  • Say Cheese!

 It’s an eBay World

 Did you know that you can find nearly anything and everything that you’dwant to purchase on eBay? From used cars to a pepper grinder made from astuffed raccoon—eBay has become the world’s marketplace. From high classand high priced to trailer trash chic and selling for pennies, anything youwant is at your fingertips. Some say it’s like a world-wide garage sale andthat’s not far wrong.

 People come to eBay by the millions.

Do you see where I’m going with this? Are you selling on eBay yet? You’renot? 

Not smart. There is money to be made on eBay—big money. It’s there forthe taking and if you’re not there you’re missing out on one of the biggestgold rushes of this century.

You need to become a Top eBay Seller and I’m about to show you how.

Knowledge is Power 

Now that you know eBay can make you a fortune—how will you do it? It’s allwell and good to set up an account on eBay, list a few items and sell them,but anyone can do that. Wouldn’t you rather become a TOP SELLER oneBay? Wouldn’t you like to bring in thousands and thousands of dollars amonth? 

Who wouldn’t? 

 The first thing that you have to do is understand the way eBay works, theway a buyer’s mind works and what attracts them and how to make youroffers irresistible to them.

 Don’t just look around your house, see something that you’re not using anylonger and decide that would be a nice thing to get rid of. Unless that’sexactly what you want to do.

Wouldn’t you rather discover what eBay buyers are buying? You need toknow what items to sell, what to charge for them and how to sell them. In  order to do this you’re going to have to put in a little study time—but that’sok, because it’s going to help you get an edge over other eBay sellers.

The first thing you need to do is look at past sales trends. eBay makes thiseasy for you by providing a Completed Listings search tool. By using thistool you can see what items sold for, what percentages were sold, anddiscover selling strategies that worked the items you’re planning on selling.

Go to eBay and click on the Advanced Search at the top of the page. Enterthe items that you want to know about. Say you’re planning on selling usedcell phones. Enter those keywords, check the Completed Listings Only boxand click on the search button. Pages of items that have sold will load foryou and you’ll be able to view what other sellers listed their used cell phonesfor, what types, brands, with what features and how they sold.

Used cell phones (our example item) that sold are marked in green. Theones that didn’t sell are in red. Because you don’t want your potential itemto be marked in red (unsold) you’re going to study the successful salesgroups. What was the final selling price for the item? What’s a usual startingprice?

Study the ads of those that sold versus the ones that didn’t: how did theyphrase their ad? Did they use bold titles? How did they describe theirproduct? Look at the pictures they used and see how they presented theiritem for sale. Was the item featured using subtitles, bolded text or morephotos from the gallery? Top sellers often use the upgraded features toshowcase their wares—to garner more attention and thus make more sales.If your ad stands out it’s more likely to get noticed and bid on.

Did the seller have a posted guarantee or return policy? Check theirshipping rates and features. Did the seller upgrade to What kinds ofpayment did the seller accept?

Your item is more likely to sell if you offer more payment methods. EBay allows you to accept certain kinds of payment options and decline to useothers.

The options available for being paid on eBay are the following:
  • Paypal
  • Credit cards
  • Cashier’s Checks
  • Money Orders
  • Bank Checks
Most sellers on eBay take paypal and some take paypal and credit cardpayments.
It stands to reason that the more payment methods you accept, the morelikely you are make a sale. The problem lies in the fact that some peoplewho purchase on eBay are not always scrupulous. Although there are plentyof honest buyers who prefer to purchase on eBay with money orders andcashier’s checks, there are also many who use those methods of paymentfraudulently and you’re opening yourself up to some risk. Fake moneyorders are a real problem and you will have to decide if you’re willing to takeon that issue. 

Back to our search on how items have sold before.In order to understand what’s going on with supply and demand for used cellphones (or any item that you’re looking to sell) do an active listings search.This will show you how many are for sale, asking prices and give you ideason how to word YOUR ads.

Do Your Homework 

 According to eBay, 90% of top sellers online do some form of marketresearch before they list their items. Doing a Completed Listing Search willonly give you two week’s worth of data. If you want to go more in depth,and if you want to become a top seller on eBay, then you’re going to have toengage in some homework. You remember homework, right? It’s whathelped you get good grades in school. Now it’s going to help you earn alucrative income on eBay.

EBay offers a paid service which allows you to do the following: 
  • Access 90 days of Completed Items information
  •  View and analyze everything from top search data, starting prices,average starting prices and average selling prices
  • You can track items that you want more information on and see whatthe sale price was
  • View graphs with average buying and selling trends
This service comes in three flavors, FastPass, Basic and Pro. You’ll becharged a graduated fee for each one. Since the best sellers are using thismethod of market research you may want to jump into it as well. But only ifyou want to become a Top eBay Seller!

Use Seller’s Central

EBay makes it easy for those who wish to become top sellers—because it’s awin-win for them in fees. Seller Central is an excellent resource. Just clickon the SELL tab located at the bottom of the SELL page. This will send youto a page that offers you search tools and the following:
  •  What’s Hot tab will show you what items are selling well and are inhigh demand on eBay right now so you can get in on that trend.
  •  Merchandising Calendar will give you advance notice of which itemseBay is going to be spotlighting on their home page and theirpromotions.
  •  Category Tips will give you an edge when you’re working on your adsbecause eBay will show you exactly which keywords are in demand inyour category. By using the most in-demand keywords buyers will bemore likely to find your auction and click on it. If they click on it,they’re more likely to buy it.
Click on the What’s Hot to find the link to eBay Pulse. Thatwill show you what items are red hot and selling fast! Use the categoryselector and that will give you the Pulse report for any category you areresearching. This will also allow you to delve deep into subcategories, giveyou the top ten searches for a category and will give you a list of the five topstores in that niche. This will help you see how successful these sellers areand give you an idea on how you can do what they do. Make money!Use any of the searches to take you right to the search results and then youcan click on store names to check out the stores, and see sellers’ profiles orfeedback scores.
 Another search option offered by eBay are from third party vendors thatoffer research services. These third-party vendors can tell you when the besttime is to list your auction and they’ll instruct you on the features that theTop Sellers are using. Click on the Sell tab, go to Sell Hub and click on ThirdParty Services located towards the bottom of the page, then click on eBaySolutions Directory and go to the Marketplace Research link located underOther Solutions.



Say Cheese!

In order to be a successful seller on eBay, you’re going to have to be able totake excellent pictures of what you’re selling. Try to get into the minds ofyour potential buyers and see what they want to see.
A buyer wants to see the item that they’re purchasing, and so would you.
Make certain that your pictures are clean and close up to the items. Blurry isbad, clear is good. Crystal is better.
Natural or ambient lighting works best to show the piece that you’re going tosell.
If you’re selling a digital product, make sure you have a picture that depictswhat the item is. There are programs that can create graphics of eBooks orCD’s that you can then post next to the item you’re selling. If you’re not agifted photographer or graphics artist there are photographers you can hire,or graphic artists that can add a great deal to your ad.
Remember that most people are impressed by clear, crisp visual depictionsand will be more likely to purchase your items if the picture is compelling.


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